About the Role
As Marketing Director, you will shape and execute the company’s marketing strategy in line with business goals and industry trends. This includes developing phased market strategies, identifying target segments, and refining plans through data analysis and competitor insights.
You will oversee brand development and promotion, ensuring clear positioning and consistent application of our identity across campaigns and communications to strengthen awareness, reputation, and loyalty.
You will lead integrated marketing campaigns across digital, social, PR, and events, tracking performance and feedback to optimise for ROI and overall impact. At the same time, you will drive user engagement by tailoring strategies for core customer segments to improve satisfaction, retention, and conversion.
Finally, you will build and manage a high-performing marketing team by setting clear goals, defining responsibilities, and supporting professional growth through training and career development.
Requirements
Bachelor’s degree or higher in Marketing, Business Administration, Communications, or related field
Minimum 5 years of marketing experience, including at least 2 years in a managerial role
Proven track record leading large-scale marketing or branding projects (experience in well-known or industry-leading organisations is an advantage)
Familiarity with Web3 industry marketing is a plus
Expertise in market research, brand management, marketing strategy, and digital marketing, with knowledge of integrated marketing communications
Proficiency in data analysis tools for forecasting, evaluating campaign performance, and supporting decision-making
Hands-on experience with advertising platforms, social media, and content marketing optimisation
Strong market insight and ability to adapt strategies to changing trends and customer needs
Exceptional leadership and team management skills to inspire and guide teams
Excellent communication and collaboration skills across internal stakeholders and external partners
Creative problem-solving skills to design innovative marketing solutions and resolve challenges
Resilience under pressure with the ability to maintain high efficiency in competitive environments